The rise and fall of ETV Suman

Etv Suman

HYDERABAD : Media baron Ch. Ramoji Rao’s second Suman who is well known to the viewers of E TV as a versatile writer, actor and director has died due to protracted illness. He was 45 and is survived by wife, a daughter and a son.
Suman has been suffering from cancer since four to five years and has been under treatment in the Yashoda Hospital here for the past few months. The end came at 12-18 am on Friday.

Suman was born on December 23 in 1966 and has been the Managing Director of Ushodaya Enterprises. His wife Vijayeswari is the MD of Dolphin Hotels owned by the family in Visakhapatnam. The last rites of Suman would be held on Friday in the Ramoji Film City in Hyderabad.
Suman who studied in the Hyderabad Public School, has done BCJ in Osmania University. He has later done post graduation in journalism in USA. After doing internship in the Eenadu newspaper, he has worked in the general desk, like all other employees and wrote several articles on different occasions..As he was in love with Telugu, Ramoji Rao has put him under the tutelage of noted poet Kondaveeti Venkata Kavi to gain authority over the language. Suman also learnt Sanskrit also under his Guru.

When E TV was launched on August 27, 1995, Suman was made its MD. His serials like ‘Antarangalu’, ‘Lady Detective’ ‘Sneha’, ‘Kalankita’ and ‘Endamaavulu’ became highly popular. He wrote dialogues, lyrics and screenplay for these serials.
He was also a recipient of the prestigious Nandi Award for several of his serials. He has also produced and directed ‘Usha Parinayam’ a mythological film and ‘Non Stop’ a humor flick. He has written, composed and produced ‘Sri Hari Swaralu’ an audio album in praise of Lord Venkateswara.
During the last years of his life, he had strained relationship with his father. He and his friend and actor Prabhakar gave an interview to Sakshi newspaper in which Suman expressed his anger at his father for removing him from E TV despite his relentless service for establishing the channel.

He maintained low profile for quite some time and his death came as a shock to Telugu TV industry. All the TV shootings were stopped in Andhra Pradesh as a token of respect.

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